Beer & Wine Application UX Project

World Usability Day 2015 has come and gone. I really enjoyed introducing craft beer and wine to my colleagues.

The world of craft beer and wine has just gotten more mainstream. That means there are lots of people who are trying to learn about and try these wonderful concoctions.

I just wonder how good the apps are at helping people find and track their imbibing. There are quite a few options and considering my inquisitive nature, I thought I would put together a basic competitive analysis of some beer and wine applications.

It isn’t exactly comparing apples to apples since some of these apps serve different purposes but I still hope to see some kind of differentiation and information for each.

I will be updating here as the survey continues and I invite people to let me know if you have additional applications that should be added or other feedback.

June 29 Update:

After several months of feedback on these applications, we are now going to be changing the study to reflect what people have been saying as well as include new applications on the market.

This article references a study done by Xenopsi about Craft Beer purchases and mobile usage that is related to this work.

Try one

Try one of the applications

Wallpaper Beer UX slides.002

Now rate the app

Here are the Individual QR codes and links in case its easier:

Brewery Passport

http://intel.ly/brew

qrcode (Brewery Passport)

Brewery Passport

Next Glass

http://intel.ly/next

qrcode (Next Glass)

Next Glass

Picky Pint

http://intel.ly/picky

qrcode (Picky Pint)

Picky Pint

Untappd

http://intel.ly/tap

qrcode (Untappd)

Untappd

Vivino

http://intel.ly/vino

qrcode (Vivino)

Vivino

Winery Passport

http://intel.ly/wine

qrcode (Winery Passport)

Winery Passport

A Paradigm Shift 

  

I have gotten the opportunity to move my whole family closer to other family members as well as a chance for a better quality of life in Portland Oregon. 

I’m very excited to start a new adventure and am so happy I’m able to keep my same job. 

I’m planning more updates in the near future about bringing more usability to the Pacific Northwest. 

Store Basket Usability Opportunity

The biggest tool I use for my job trying to figure out what people need and how they use products is my power of observation.
Sometimes it is hard to figure out the nuances of people’s behavior and what they say their wants are. Ideo tried to improve the shopping cart but those are, sadly, not being incorporated in our trips to the stores.
But sometimes, the truth and the need is right in front of your face.
These shoppers aren’t dumb, the user is never wrong! What I see here is that people find it easier to leave the baskets on the ground. It all makes sense to me. Think about how annoying it would be if you had to carry your belongings through the airport.
We have had roller cases for quite some time; why wouldn’t we apply this to our consumer brick & norther shopping?
Target Shoppers using their baskets “wrong”