Fritz Boyle

boylefritz@gmail.com | fritzboyle.com | linkedin.com/in/fritzboyle | Portland, OR

SUMMARY

Senior UX Researcher and lifelong musician with over 10 years of proven success leading user experience research projects using diverse methodologies—including surveys, unmoderated and moderated qualitative research. Expert in developing research plans tailored to internal client needs and managing stakeholder relationships across multiple business units. Passionate about inclusion, accessibility, and delivering high-quality, data-driven insights that drive customer-centric solutions in financial services and Fortune 500 technology companies.

KEY SKILLS

Stakeholder Management | Agile/SCRUM methodologies | UserTesting & dscout | Persona Development | Ethnography | Field Studies | Data Analysis | Usability Testing | Quantitative & Qualitative Research | Figma Expertise | Storytelling & Persuasive Communication | Accessibility |Design Thinking | Cross-functional Collaboration | Product Lifecycle Management | Studio Recording

EXPERIENCE

Northwestern Mutual - Milwaukee, WI                       2023–2024

Sr. UX Research Consultant

  • Enhanced employee onboarding, developed research plans proposing appropriate methodologies, including surveys and moderated qualitative research with Discuss.io

  • Led research initiatives that revamped journey maps in Figma, improving ADA compliance and increasing new hire satisfaction by 25%. Boosted organizational understanding by 35%

  • Managed internal client relationships by responding to inquiries, providing project status updates, and leading all project meetings, ensuring alignment with stakeholder needs

Intel                                     2015–2023

Senior User Experience Strategist - Hillsboro, OR             2022–2023

  • Created global data-center sustainability feature sets and functionality, setting industry standards for the next 30 years 

  • Aligned R&D efforts and created an industry-first research archive, potentially saving the company over $1M in labor costs

  • Environmental Personas: Developed data-driven personas focused on environmental concerns, leading to a better understanding of B2B customer needs and driving cross-functional alignment

Senior UX Architect - Santa Clara, CA         2018–2022

  • Led end-to-end UX research projects, employing a variety of methodologies including surveys and moderated interviews to optimize AI and machine learning products

  • Global Accessibility: Directed the creation of global accessibility guidelines for AI tools, increasing usability by 82% within 12 months

  • Integrated research, design, and engineering Agile sprints to sync and optimize for cross-functional teams and multiple priorities simultaneously

Senior UX Researcher - Santa Clara, CA               2015–2018

  • Revenue Growth: Led research and design efforts for web, database, and mobile solutions with global Telco and logistics partners, resulting in a $10M revenue increase through an integrated asset tracking device

  • Created detailed findings presentations using advanced Excel and PowerPoint skills, effectively communicating key messages and recommendations to global teams

McAfee - San Jose, CA         2010–2015

Senior UX Researcher

  • Team Optimization: Improved R&D productivity by 400% through the establishment of new UX facilities, operational guidelines, and team restructuring

  • Iterative Testing: Implemented iterative testing practices across consumer security products, enhancing product development efficiency and scaling AI-driven biometric tools to over 2M users

Kaiser Permanente - Oakland, CA         2009–2010

UX Researcher

  • Healthcare Usability: Organized and facilitated a range of usability research activities, enhancing the national healthcare website’s usability by integrating qualitative insights with web analytics

CONSULTING AND ADDITIONAL  EXPERTISE

WIN (Women at Intel Network) - Hillsboro, OR             2020–2023

Board Member, Ally Program Founder

  • Demonstrated strong team leadership skills by founding and leading the Ally program, collaborating with cross-functional teams to promote inclusion and deliver company-wide training

UserZen - Portland, OR     2006–Present

Owner, UX Researcher

  • Operated independently to manage all aspects of the research consultancy, delivering innovative solutions across AI, EdTech, FinTech, HR, and CRM global clients.

  • Utilized advanced UX research tools such as UserZoom and UserTesting to conduct research and deliver high-quality, visually appealing results to clients

  • Professional musician and recording artist providing entertainment consulting and recording services

MUSIC EXPERIENCE

  • Lifelong musician with extensive guitar experience, using Ultimate Guitar for learning, practicing, and refining my skills

  • Active user of Audacity for recording music, mixing tracks, and experimenting with sound design

  • Bassist, composer and singer for The Front Porch Swingers

EDUCATION

San Diego State University - San Diego, CA    

Bachelor of Arts in Psychology, GPA: 3.8, High Honors, Psi Chi member, minor in Linguistics

University of California, Berkeley - Berkeley, CA

Artificial Intelligence, Web Design, Python, C++, Usability

Grossmont College - La Mesa, CA    

Guitar, choral, composition, musical theory

Cal State Hayward - Hayward, CA    

Cognitive Psychology, Ethnography, Behavioral Assessment, Group Counseling, Analysis

ADDITIONAL QUALIFICATIONS

Certifications: Digital Accessibility, AI Fundamentals, Agile User Experience Design and Research, Inclusive Leaders Facilitator, Net Promoter® Certified Associate 

Professional Affiliations: UXPA, BayCHI, Board Member for Women’s Intel Networking, Returned Peace Corps Volunteer, Psi Chi

Publications: Practical Usability Rating by Experts (PURE): A Pragmatic Approach for Scoring Product Usability Abstract