Passionate UX Strategist, Researcher & Designer

Innovating user experiences across AI, Health Care, Logistics, and Financial services while championing inclusive design and agile solutions.

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Current Projects

User Lens Pro: AI-Powered Innovation for UX, Business, and Product Development - In Beta

OBJECTIVE
Design an Artificial Intelligence that could be used to guide stakeholders through the Lean UX Canvas process. This custom GPT would focus on uncovering critical insights about users and aligning strategy with business goals. By integrating industry reports, competitive analysis, and UX standards, it would provide a comprehensive plan and recommendations to enhance any business’ strategy, business, research, and design process.
METHODS
Product testing: sentiment, concept testing, CSAT, NPS, PMF
Persona creation and validation
Prototyping and usability testing
Ethnographic studies: Interviews with product owners, designers and UX professionals across multiple industries
Custom Developmeent: Programming, LLM & React integration
STATUS
I am continuing to make iterative improvements. In November 2024, this updated version with a name change was released. User Lens Pro is currently available for general use. Potential partners and developers are invited to explore and provide feedback either directly in the OpenAI Review option or via the UX Inspire Beta Survey.

View Prototype
Movie Recommendation React Application with AI Enhanced Intelligence

OBJECTIVE
Develop an AI-driven movie recommendation solution that integrates with multiple streaming platforms, delivering personalized and group-specific suggestions. This custom GPT-powered solution is designed to reduce decision fatigue by offering tailored content recommendations, maximizing viewing satisfaction across all users' preferred genres and platforms.
METHODS
Product Testing: User feedback, satisfaction, and engagement metrics.
Persona Development and Validation: Creating and refining user personas to ensure the system meets diverse user needs.
Custom GPT Programming: Implementation of a specialized language model for movie recommendations.
Responsive Web Design: Development of a React-based app with dynamic UI/UX for various devices.
Multi-User Preference Integration: Algorithms that account for group preferences in recommendations.
STATUS
The project is currently in its Beta phase, with significant progress made in refining the recommendation engine and user interface. The AI GPT model is being tested and is available to try. The React app is being used for UI testing, and feedback is actively being gathered to further enhance its capabilities. Potential partners and developers are invited to explore and provide input to help shape the future of multi-person, multi-streaming video entertainment.

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Beer Advisor Personalized AI Chat Bot

OBJECTIVE
Create a custom AI-driven beer recommendation solution leveraging GPT technology, designed to assist beer enthusiasts with tailored beer suggestions. Enhance user experiences by analyzing preferences, integrating contextual awareness, and providing real-time recommendations. It is designed to delight beer lovers through improved decision-making, education, and discovery, maximizing satisfaction across diverse beer styles and contexts.
METHODS
Contextual Awareness: Location-based and venue-aware recommendations, ensuring users get the best beers available wherever they are.
Menu Scanning and Analysis: Allows users to upload or photograph menus for instant and specific recommendations.
Comprehensive Data Integration: Incorporates user ratings, global beer guidelines (e.g., BJCP), and community reviews to refine suggestions.
Dynamic Interface: Engages users with a fun, intuitive conversational platform.
STATUS
The project is in active development with key features such as preference-based recommendations and menu scanning implemented. The AI model dynamically adapts to user preferences and continues to evolve with feedback. Potential collaborators, beer professionals, and tech enthusiasts are invited to contribute to the GPT's development, ensuring it remains at the forefront of beer appreciation and discovery.

View Prototype

Past Projects

Next-Gen Asset Tracking: The LIQD Initiative

OBJECTIVE
Collaborate with global logistics and telecommunications partners to deliver a multi-factor monitoring device, cloud-based real-time data monitoring high value objects with any OS.
METHODS
Cross-partner UX collaboration
User studies
Prototype development
Field studies across Industries ethnography,
Developed journey maps
Persona development and validation
RESULTS
Information architecture for all documentation, Web UI, mobile applications (iOS & Android). Successful launch of global industrial solution saving companies millions in property loss. The comprehensive asset tracking device integrated with real time mobile and satellite tracking resulted in a Divisional Recognition Award.

Project Details
AI Developer Tools for Visual and Audio Processing

OBJECTIVE
Improve the developer experience of using the optimization and inference models. Addressing broad documentation, UI, tools and usability issues. Increase adoption across multiple partners and the deep learning developer community.
METHODS
Rapid Iterative Testing & Evaluation (RITE)
Behavioral user studies
Developer andnUser iterviews
Global Surveys
Participatory design
Low to mid-fidelity prototype interviews and study sessions
Moderated and unmoderated user testing on Linux & Windows leveraging GitHub repositories and assorted hardware accelerators.
RESULTS
Through iterative improvements, OpenVINO is now the open source industry leading AI engine that saw a 82% improvement in usefulness over the course of 13 months. The number of users surged exponentially, growing from hundreds to tens of thousands, largely driven by positive word-of-mouth and online acclaim.

Project Details
Sustainable Data Center Innovation

OBJECTIVE
Understand practices and pain points for on-premises, cloud server users, hybrid solutions, provider partners, and customers address issues related to sustainability, re-purposing of hardware and servers. What is the “journey” of server systems and components take throughout their lifecycle?
METHODS
One-on-one, in-depth interviews
Ethnographic exploration
Affinity diagramming
We used Dovetail for database management, transcription and analysis.
Journeys were drafted in Figma and iterated through participatory design style interviews.

RESULTS
Journey maps, personas and future strategy recommendations. Provided data center and AI future trend recommendations, initiatives, and product planning opportunities for the next 30 years that continues to drive corporate strategy.

Project Details
Advanced Biometric Security

OBJECTIVE
Lead the integration of PasswordBox, a cross-platform password manager acquired by McAfee, with McAfee's existing biometric authentication tools. Focus on solving password management issues by incorporating fingerprint and face detection technology. Collaborate with global teams to ensure seamless integration and broad user adoption.
METHODS
Initial Testing and Validation: Conducted rigorous testing and validation of the biometric authentication integration to ensure reliability and security.
Prototyping: Developed and iterated on various login and setup options to enhance user experience.
Browser Integrations: Created seamless browser integrations to extend the functionality and accessibility of the password manager.
Collaboration: Worked closely with engineering and stakeholders across the US, Canada, India, China, and Brazil.
Tools and techniques used included in-depth collaboration with cross-functional teams, participatory design, and iterative testing processes.
RESULTS
Successfully integrated biometric authentication into the True Key product, enhancing its security and user-friendliness. Scaled AI-driven biometric authentication tools from ideation to 2M+ users through iterative improvements using DScout, UserTesting, and UserZoom. Delivered a robust, secure password management solution on time and within budget.

Try True Key
Desktop Software Accessibility Evaluation

OBJECTIVE
Enhance the accessibility of McAfee Total Protection desktop software. Address various accessibility issues to ensure the software is usable for individuals with different disabilities. Improve overall user experience and increase adoption among a broader range of users.
METHODS
Keyboard-only navigation
Screen reader compatibility testing (JAWS or Window Eyes)
Screen magnifier testing (Zoom Text)
Voice navigation testing (Dragon Naturally Speaking)
Simulated visual impairments (using or removing glasses)
Simulated motor impairments (using an imprecise substitute for a mouse, such as a trackball or a mouse on a reflecting surface)
Sound adjustments (turning the sound very silent or off)
One-handed usage testing
High contrast mode (setting the screen to black and white to check contrast sufficiency)
RESULTS
Through comprehensive evaluation and targeted recommendations, McAfee Total Protection significantly improved its accessibility features. Key areas such as keyboard access, alternative text, screen reader compatibility, zoom & text control, and high contrast compatibility were addressed. These enhancements led to a more inclusive user experience, ensuring that the software could be effectively used by a wider range of users, including those with disabilities.

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Portfolio PDF

A Portfolio Intro & Project PDF

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