Tools To Help Design

A group of six Masters of Design students from IIT Institute of Design working on an independent research project  exploring how insights from the fields of cognitive psychology and behavioral economics can be used to design better products, services, experiences, and business strategies.

They created a set of tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.

The team made the tools available as free downloads.

Brains, Behavior & Design

There is an Download Page with instructions, but the direct PDF links are here:

This tool kit includes:

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