A group of six Masters of Design students from IIT Institute of Design working on an independent research project exploring how insights from the fields of cognitive psychology and behavioral economics can be used to design better products, services, experiences, and business strategies.
They created a set of tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The team made the tools available as free downloads.
There is an Download Page with instructions, but the direct PDF links are here:
This tool kit includes:
- Reference Cards: behavioral economics research findings organized and described
- Concept Ecosystem Poster: the relationships between concepts
- Irrational Situations Guides: when people act irrationally, what to look for and how to design for these situations
- Strategy Cards: ways to design for the irrational mind
- Loss/Gain Worksheet: understanding and designing