Techsmith Eye Tracking Survey

I received an email from Techsmith regarding a plug-in for Morae that would integrate eye tracking hardware.

There has been quite a bit of buzz lately about the resurgence in eye tracking and its applications in usability and marketing research.

Thread Eye Gazing Report

Eye Tracking Studies

The email stated:

TechSmith is conducting a customer survey with the goal of better understanding your experience with Morae.

As part of this process, we need your help! We want to understand what customers like yourself think about Morae, eye tracking, and integration requirements so we can ensure that our current and future products best meet your needs. This 10 minute survey asks you about your experience with Morae and eye tracking. We are interested in people who have done and who have not done eye tracking in the past.

In exchange for your time, if you complete the survey you will be entered into a drawing to receive a $100 Amazon gift card.

To participate in this study, please verify that you meet the following requirements:
You currently use or have used Morae in the past
You have 10 minutes of free time to complete the survey
If you meet these requirements and are willing to help us better meet your needs, please click this link to access the survey:

The link for the 10 minute survey may not work since I have taken it and it tracks IP addressed.

Please access it through the TechSmith site directly if you have trouble and want to answer the questions.

UseIt provides a free PDF on Eye Tracking Methodology if you are planning on running your own eye tracking studies.

2 thoughts on “Techsmith Eye Tracking Survey

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  2. Great post! I fully support the use of usbaility videos, ESPECIALLY when dealing with decision makers in a corporate setting who may not understand intangible’ ideas like usbaility.As usbaility professionals we need to able talk about how usbaility affects the bottom line’ aka speak their language. Video’s is a great way to record useful data in a fixed medium and justify usbaility improvements that can potentially increase business! Or so the legend goes

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