More Mobile Engagement

Companies continue to improve on their mobile engagement. Here are some recent impressive numbers.

  • It took the iPhone application Instagram only three months to hit one million users. It took Foursquare a full year and Twitter two years. (source)
  • Six weeks later Instagram hit two million users. They remain an iOS-only application. They don’t even have a web presence where you can sign up. (source)
  • 3.2 million unique visitors used a Yelp mobile app in December 2010. 35% of all searches on Yelp.com came from a Yelp mobile app. Every other second a consumer generated directions to a local business and a photo was uploaded every 30 seconds from a Yelp mobile app. (source)
  • eBay’s global mobile sales generated nearly $2 billion in 2010, up from $600 million in 2009. (source)
  • 94 bids are made every minute via eBay’s mobile apps worldwide. (source)
  • 50% of Pandora’s total user base subscribes to the service on mobile. (source)

Here are some additional statistics that were recently put together in an article on UX Magazine.

  • 90% of the world now lives in a place with access to a mobile network.[*]
  • Amazon.com sold more than $1 billion in products via mobile devices in 2010.[*] EBay generated $2 billion in mobile sales, including the sale of a $75,000 Corvette.
  • 37% of U.S. smartphone users have made a product purchase on their handsets in the last six months.[*]
  • 13% of all U.S. consumers and 23% of the 18-34 age group make purchases via mobile four times a year.[*]