Design Strategies for Brand Landing Pages on Mobile Devices

As another installment in my ongoing mobile design and testing resource, here is an article from UX Matters by Greg Nudelman.

Design Strategies for Brand Landing Pages on Mobile Devices posted on UXmatters.

On the desktop Web, ecommerce landing pages get a bum rap—sometimes well deserved. Laden with ads and gimmicks, pushing items with higher markups, and confusing customers with complicated information architectures, these marketing monstrosities typically strongly underperform the search results pages from a simple keyword search. However, passing a death sentence on all landing pages may be premature. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. Currently, few mobile sites use landing pages, which makes them the next big mobile ecommerce opportunity.

Introducing Landing Pages

Landing pages are simply pages a system serves up in place of search results pages—typically as a result of a keyword search query. Landing pages were originally Web developers’ response to the deep links search engines started delivering, causing customers to land deep within their sites when they clicked an ad or link in an external search engine’s results. Although many different types of landing pages exist, I find it useful to differentiate between the following six types—from the standpoints of both design and information architecture:

  • brand—brand name keywords, like Apple
  • product—specific product names, like iPhone
  • product family—broader keyword queries that cover more than one product, such as Mac
  • category—keywords that signify broad category navigation, like laptop
  • event—keywords that point to a specific event, such as Super Bowl
  • item—keywords that are specific enough to narrow search results down to a single product, like iPhone 4G 32GB

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The biggest mistakes you can do on Facebook pages

The biggest mistakes you can do on Facebook pages image

Check the common mistakes which you should avoid doing on your Facebook Page

These are great recommendations for companies that have a Facebook page. I would say there are suggestions that everyone should follow for their social networks. It was originally posted on SocialBakers.com

Today, we are going to analyze a touchy topic – mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance.

1. Post too many times a day on Facebook

This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.

Posting too many times a day should be different for brands and media companies.
The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement).

For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day. Continue reading

Subscription Process Will Differentiate Apple & Google

Google’s service will allow publishers to sell newspaper or magazine subscriptions through the Web or mobile devices, taking 10 percent of the revenue through its Google Checkout payment service. Apple said Tuesday that it would take 30 percent of subscription revenue from purchases made inside apps, although publishers can continue to sell subscriptions through other means and keep all the revenue.

Read more on SFGate

Which Market would you rather be a part of if you are trying to sell subscriptions? Especially if your initial app is freeware!

Usability and Market Research Combined

Over the course of the last month, I did four focus groups exploring mental models and gathering conceptual feedback on how users wanted a company to present communication. This next month I will be doing something similar for another company where we will not only gather user expectations, but also determine if there is even a need for the product or an expectation of how that product would be presented.

I find that in the focus groups, more than any other type of usability research that marketing and market research, specifically are integrated into the questions, the responses and the analysis. Continue reading