Google Plus Adds Games

A bit less intrusive than the Facebook gaming as I hope not to get constant Farmville updates in my stream. Google+ Games

These will be available above your stream and you can choose to share scores and only see news when you choose to, vs having to view what others are playing every time you log in.

Integrate Facebook & Twitter with Google Plus

I have been trying to leave Facebook for a while now and may have a real alternative with Google +.

There has always been something that keeps me checking Facebook, though; all my friends and family who are posting there.  Now there is a Chrome plugin that will allow people to link their Facebook and Twitter feeds as well as let them post directly to those sites via the Google + page.

This was created by computer programmer Zane Claes. It’s called Start G+,

In addition, there is a nifty little program to import all your Facebook albums and photos into G+. If you visit startgoogleplus.com after installing the extension, you can choose to import your photos from Facebook. The photo importer syncs photos from Facebook and displays the photos in a slideshow format as they are imported to allow you to monitor the progress. Continue reading

The biggest mistakes you can do on Facebook pages

The biggest mistakes you can do on Facebook pages image

Check the common mistakes which you should avoid doing on your Facebook Page

These are great recommendations for companies that have a Facebook page. I would say there are suggestions that everyone should follow for their social networks. It was originally posted on SocialBakers.com

Today, we are going to analyze a touchy topic – mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance.

1. Post too many times a day on Facebook

This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.

Posting too many times a day should be different for brands and media companies.
The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement).

For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day. Continue reading

The Holistic User Experience

With the new world full of interactive smart phones, Geo-aware devices and augmented reality, we need to be aware of the real world experience that consumers want and need. It is not enough to test and analyze products in 1 or 2 dimensions or just looking at how users interact with a website or product in their home.

We need to investigate how people interact with their environment as whole. People are using the Internet, their smartphone and cell phones in conjunction with other people in meatspace as well as wanting to utilize technology in conjunction with brick and mortar storefronts and their friends in real time.

It is not enough to have a website or an application for mobile phones. These interfaces need to take into account all the other ways people accomplish tasks and search for information or products.

Samantha Stormer talks about designing for the Space Between.

She says;

UX professionals can’t constrict a user’s experience to specified devices, touch-points, or time periods. As devices integrate with each other and with the real world, we have to design for this integration and blurring. This new world requires a different way of thinking about UX and design.

The new way of thinking would involve assessing the usability of your service or product at all the touch points with your consumer. This means that as researchers, we would need to talk to people about all the ways they hear about a company, through Facebook, magazines, billboards, television, etc.

We need to track how a person makes a decision to purchase or use a product, which could involve something shared on a friend’s Facebook wall, a notification to their smartphone based on the fact that they are close to the store, checking out reviews on Yelp,  a similar consumer website or Twitter posts.

The new technology users have all this literally at their fingertips and we shouldn’t ignore their impact on behavior and opinion. The experience of consumers today is not limited and our research needs to reflect that.

I will be following this new analysis as I think it points to the future of usability and marketing research.