Nobody Reads Privacy Policies

Facebook is not the only site that tracks, shares and sells your data. You allow it everytime you click through that agreement. When was the last time you actually read through the whole agreement before saying yes? Never? Well, apparently you are not alone.

According to a study done by SelectOut, most people do not read them. There is a reason why: They are too long. Take a look at the infographic below to see what the averages are for about 1000 of the top sites.

The longest privacy policies among the top 1,000 websites would take around 45 minutes to read. The average policy takes around 10 minutes to read.

And while most of the websites (72%) allow users to opt out of tracking mechanisms, around 40% require their users to take a few extra clicks to the Network Advertising Initiative’s website to opt out.

Should privacy policies and terms of service be short and sweet enough for users to actually read them, or do you think that would increase tracking opt-outs enough that it would hurt the companies in question?