Immersive Mobile Drop Down Menus

An interesting article on UX Magazine by Greg Nudelman about prioritizing screen space for search results and using drop down menus instead of taking up 22-30% of the screen for menus and tabs.

Wells Fargo’s redesigned site is a great example.

I just wonder how well it will work. It is a classic case of how designers need to push the limits of what mobile can do, while keeping the consumer’s tendency coined by Marshall McLuhan, “to walk backwards into the future”. We want to utilize all the best attributes of mobile computing and provide the best experience for the device, but innovative thinking can often confuse users if it strays too far from the status quo.

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