Focus Group Philosophy

While traditional usability testing has been the bulk of my recent work, there is a special place in my heart for focus groups.

I think it stems from the enjoyment I got from teaching as well as all the groups I ran as a counselor and facilitator.

I just get so excited watching a group dynamic and getting to hear so many opinions in such a short amount of time.

While I am completely aware of the limitations and downsides of peers affecting the statements of others, I will always keep focus groups in my usability toolbox.

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