Store Basket Usability Opportunity

The biggest tool I use for my job trying to figure out what people need and how they use products is my power of observation.
Sometimes it is hard to figure out the nuances of people’s behavior and what they say their wants are. Ideo tried to improve the shopping cart but those are, sadly, not being incorporated in our trips to the stores.
But sometimes, the truth and the need is right in front of your face.
These shoppers aren’t dumb, the user is never wrong! What I see here is that people find it easier to leave the baskets on the ground. It all makes sense to me. Think about how annoying it would be if you had to carry your belongings through the airport.
We have had roller cases for quite some time; why wouldn’t we apply this to our consumer brick & norther shopping?
Target Shoppers using their baskets “wrong”

Three Layers of Mobile User Experience

An interesting way to break down the user experience with mobile devices based on elements of the device and how the user interacts with each.

Three Layers of Mobile User Experience :: UXmatters.

New Mobile Phone Tactile Development Platform From Immersion

Motiv is a new development platform from Immersion. This should make creating more engaging UI and games on Android mobile devices easier and faster.

I am particularly interested in the ability to create different frequencies of vibration easily. I have worked with other Immersion software in the past including rumble and touch sense.

One of the things that make their development platforms so attractive are the easy dashboards that allow developers to select a set of elements, like keyboards or vibrations.