Beer & Wine Application UX Project

World Usability Day 2015 has come and gone. I really enjoyed introducing craft beer and wine to my colleagues.

The world of craft beer and wine has just gotten more mainstream. That means there are lots of people who are trying to learn about and try these wonderful concoctions.

I just wonder how good the apps are at helping people find and track their imbibing. There are quite a few options and considering my inquisitive nature, I thought I would put together a basic competitive analysis of some beer and wine applications.

It isn’t exactly comparing apples to apples since some of these apps serve different purposes but I still hope to see some kind of differentiation and information for each.

I will be updating here as the survey continues and I invite people to let me know if you have additional applications that should be added or other feedback.

June 29 Update:

After several months of feedback on these applications, we are now going to be changing the study to reflect what people have been saying as well as include new applications on the market.

This article references a study done by Xenopsi about Craft Beer purchases and mobile usage that is related to this work.

Try one

Try one of the applications

Wallpaper Beer UX slides.002

Now rate the app

Here are the Individual QR codes and links in case its easier:

Brewery Passport

http://intel.ly/brew

qrcode (Brewery Passport)

Brewery Passport

Next Glass

http://intel.ly/next

qrcode (Next Glass)

Next Glass

Picky Pint

http://intel.ly/picky

qrcode (Picky Pint)

Picky Pint

Untappd

http://intel.ly/tap

qrcode (Untappd)

Untappd

Vivino

http://intel.ly/vino

qrcode (Vivino)

Vivino

Winery Passport

http://intel.ly/wine

qrcode (Winery Passport)

Winery Passport

Top Ten Usability Findings of 2010

I think these findings have been “found” before, but its good to reassure the researchers that our assumptions are still valid.

Keep these, posted by Jeff Sauro on measuring usability, in mind as you design your next research project.

  1. 5 Second Usability Tests: Ratings of website usability after only 5 seconds are the same as those after 10 minutes.
  2. Unmoderated Usability Data is Mostly Reliable: Data from remote usability test takers is rather similar to lab based studies except for task-times which differ more substantially.
  3. Cheaters: Around 10% of paid usability testers will cheat on your test by rushing through the questions just to receive the honorarium.
  4. The Geometric Mean works better than the median for reporting the best middle task time for sample sizes less than 25.
  5. Usability accounts for at least 30% of customer loyalty: Net Promoter Scores correlate highly with scores from the System Usability Scale (SUS).
  6. Users Self-Reporting Problems: Users are able to find and report around 50% of the problems usability professionals find. Just asking users to report what problems they encountered, how severe they are and potential fixes can be a cheap and effective complement to other usability activities.
  7. Survey respondents prefer the left-side of the rating scale. The way you order your response options matters. People generally lean toward responses that are on the left-side. If you have more favorable responses (e.g. Strongly Agree) on the left you’ll get a slightly inflated score.
  8. Asking users to rate task-ease during a task lowers ratings: If you give users only five seconds to complete a task they will rate the task as much more difficult than those who are given no time limit. Contrast this finding with the 5 seconds tests results which shows that user attitudes about usability are different at the task vs. whole website level.
  9. Making survey questions more extreme will generate more disagreement: Scores will be higher if questions are all extremely negatively worded and scores will be lower if all the questions are extremely positively worded.
  10. Usability problems are almost 10-times more common on business applications than on websites

Focus Group Philosophy

While traditional usability testing has been the bulk of my recent work, there is a special place in my heart for focus groups.

I think it stems from the enjoyment I got from teaching as well as all the groups I ran as a counselor and facilitator.

I just get so excited watching a group dynamic and getting to hear so many opinions in such a short amount of time.

While I am completely aware of the limitations and downsides of peers affecting the statements of others, I will always keep focus groups in my usability toolbox.

Best Of 2009 Consumer Guide

consumer money

As the year ends, there will be a plethora of ‘best of’ lists. best song, best movie, best album, best cheese, best web app…

I thought that with the struggling economy, that it would be helpful to have a list of the best ways to spend (or save) your money. I gleaned this information from many sources, including Forbes, Kiplinger’s, Consumer Reports and, of course, my own experiences and those of my colleagues.

  • Best Carry-On Travel Bag – With its rounded sedges and flexible nylon sides, the Red Ox Air Boss hasn’t met an overhead compartment it couldn’t squeeze into.
  • Best Online Savings AccountING Direct is simple, has a clean web interface with great rates.
  • Best Low Cost Travel Destination – Panama! panama vaction It’s like the South Pacific without the outrageaous airfare. In fact, recently found a 6-night stay for 2 in a 4-star hotel for less tha $2000, including the $351 roundtrip ticket.
  • Best All-Around Retirement AccountRoth IRA is still the best vehicle for long-term retirement savings. You can even tap earnings early to pay for college or buy a first home.
  • Best IRA for KidsCharles Schwab is one of the few financial institutions that lets you set up a custodial IRA for your child. Minimum investment: Only $100.
  • Best Online Broker – Better known for their mutual funds, Fidelity does well when it comes to online brokerage. Great research and a user-friendly website (important to me) as well as reported great customer service, they came out ahead for an online stock picker.
  • Best Mutual Fund for a Bear Market – The aptly named Grizzly Short Fund (GRZZX) is the ultimate hedge for a falling market. When the market fell, it was up over 83% for the year compared to the S&P’s 38% loss!
  • Best Last Minute Travel Deals – Some of the best airline and hotel deals pop up at the last minute, and www.USLastMinute.com shows you how to take advantage.
  • Best Car Insurance Web SiteInsWeb.com lets you compare price quotes form several major insureers and offers tons of tips on how to save money on premiums.
  • Best Stock for Dividends – Like P&G, Johnson & Johnson (JNJ) J&J logo is an “all-weather” stock that can be expected to survive all kinds of economic turmoil. With recent yields of 3.3% it also provides much needed income.
  • Best Non-Dividend Stock – What a great time to be Warren Buffet! (was there ever a bad time?) Stock prices are low and if you have extra cash laying around (and don’t want to donate it to me), the “Sage of Omaha” will be like a kid in a candy store. You can join in the fun by buying some of his Berkshire Hathaway (BRK.B) shares.
  • Best Stock to Buy and Forget – Even during lean times (recession), people still buy razor blades and potato chips. Procter & Gamble (PG) is a steady ship in stormy markets.
  • Best “Starter” Fund – If you are new to investing, the Amana Growth Fund (AMAGX) is a great way to get your toes wet for just $250. By folowing conservative investment principles, it managed to sidestep the recent debacle in financial stocks.
  • Best Web Site for Cheap Gas – Rater than rely on “spotters” Gasprices.Mapquest.com updates fuel prices daily via a data feed from the Oil Pricing Information Service. Just type in your zip code.
  • Best Airline – There are no “gotchas” on Southwest. southwest logo You can check two bags for free, and you’ll pay no extra fees for changing tickets or selecting seats. I was reminded of this several times this year when I had to fly on other airlines and had to pay several SURPRISE! fees at the ticket counter.
  • Best Hybrid Vehicle – Although it gets slightly lower mileage than the Toyota Prius, the honda civic hybrid Honda Civic  Hybrid is a better overall value and just plain cooler.
  • Best Non-Hybrid Car for Fuel Economy – Though it is new on the scene, the new 2009 Honda Fit has the best combination of fuel economy (28 mpg city/35 mpg highway with manual transmission), utility and overall quality.
  • Best Place to Fill Your Prescriptions – Unfortunately, Wal-Mart comes out ahead as far as price is concerned; $4 for 95% of the prescriptions written in most drug categories if you can stand being there long enough to get it filled.
  • Best Smart Phone – The iPhone. iphone 3g Need I say more?
  • Best Small Digital CameraSony Cyber-shot DSC-T700 has a fantastic view finder as well as easy to use controls and slides into most pockets easily.
  • Best Credit Card for Low Rate – If you carry a balance, consider transferring to the Wells fargo Prime Rate card for its 5% interest reate and $19 annual fee.