World Usability Day 2015 has come and gone. I really enjoyed introducing craft beer and wine to my colleagues.
The world of craft beer and wine has just gotten more mainstream. That means there are lots of people who are trying to learn about and try these wonderful concoctions.
I just wonder how good the apps are at helping people find and track their imbibing. There are quite a few options and considering my inquisitive nature, I thought I would put together a basic competitive analysis of some beer and wine applications.
It isn’t exactly comparing apples to apples since some of these apps serve different purposes but I still hope to see some kind of differentiation and information for each.
I will be updating here as the survey continues and I invite people to let me know if you have additional applications that should be added or other feedback.
June 29 Update:
After several months of feedback on these applications, we are now going to be changing the study to reflect what people have been saying as well as include new applications on the market.
This article references a study done by Xenopsi about Craft Beer purchases and mobile usage that is related to this work.
Try one of the applications
Now rate the app
Here are the Individual QR codes and links in case its easier:
Usability accounts for at least 30% of customer loyalty: Net Promoter Scores correlate highly with scores from the System Usability Scale (SUS).
Users Self-Reporting Problems: Users are able to find and report around 50% of the problems usability professionals find. Just asking users to report what problems they encountered, how severe they are and potential fixes can be a cheap and effective complement to other usability activities.
Survey respondents prefer the left-side of the rating scale. The way you order your response options matters. People generally lean toward responses that are on the left-side. If you have more favorable responses (e.g. Strongly Agree) on the left you’ll get a slightly inflated score.
Asking users to rate task-ease during a task lowers ratings: If you give users only five seconds to complete a task they will rate the task as much more difficult than those who are given no time limit. Contrast this finding with the 5 seconds tests results which shows that user attitudes about usability are different at the task vs. whole website level.
Making survey questions more extreme will generate more disagreement: Scores will be higher if questions are all extremely negatively worded and scores will be lower if all the questions are extremely positively worded.
As the year ends, there will be a plethora of ‘best of’ lists. best song, best movie, best album, best cheese, best web app…
I thought that with the struggling economy, that it would be helpful to have a list of the best ways to spend (or save) your money. I gleaned this information from many sources, including Forbes, Kiplinger’s, Consumer Reports and, of course, my own experiences and those of my colleagues.
Best Carry-On Travel Bag – With its rounded sedges and flexible nylon sides, the Red Ox Air Boss hasn’t met an overhead compartment it couldn’t squeeze into.
Best Online Savings Account – ING Direct is simple, has a clean web interface with great rates.
Best Low Cost Travel Destination – Panama! It’s like the South Pacific without the outrageaous airfare. In fact, recently found a 6-night stay for 2 in a 4-star hotel for less tha $2000, including the $351 roundtrip ticket.
Best All-Around Retirement Account – Roth IRA is still the best vehicle for long-term retirement savings. You can even tap earnings early to pay for college or buy a first home.
Best IRA for Kids – Charles Schwab is one of the few financial institutions that lets you set up a custodial IRA for your child. Minimum investment: Only $100.
Best Online Broker – Better known for their mutual funds, Fidelity does well when it comes to online brokerage. Great research and a user-friendly website (important to me) as well as reported great customer service, they came out ahead for an online stock picker.
Best Mutual Fund for a Bear Market – The aptly named Grizzly Short Fund (GRZZX) is the ultimate hedge for a falling market. When the market fell, it was up over 83% for the year compared to the S&P’s 38% loss!
Best Last Minute Travel Deals – Some of the best airline and hotel deals pop up at the last minute, and www.USLastMinute.com shows you how to take advantage.
Best Car Insurance Web Site – InsWeb.com lets you compare price quotes form several major insureers and offers tons of tips on how to save money on premiums.
Best Stock for Dividends – Like P&G, Johnson & Johnson (JNJ) is an “all-weather” stock that can be expected to survive all kinds of economic turmoil. With recent yields of 3.3% it also provides much needed income.
Best Non-Dividend Stock – What a great time to be Warren Buffet! (was there ever a bad time?) Stock prices are low and if you have extra cash laying around (and don’t want to donate it to me), the “Sage of Omaha” will be like a kid in a candy store. You can join in the fun by buying some of his Berkshire Hathaway (BRK.B) shares.
Best Stock to Buy and Forget – Even during lean times (recession), people still buy razor blades and potato chips. Procter & Gamble (PG) is a steady ship in stormy markets.
Best “Starter” Fund – If you are new to investing, the Amana Growth Fund (AMAGX) is a great way to get your toes wet for just $250. By folowing conservative investment principles, it managed to sidestep the recent debacle in financial stocks.
Best Web Site for Cheap Gas – Rater than rely on “spotters” Gasprices.Mapquest.com updates fuel prices daily via a data feed from the Oil Pricing Information Service. Just type in your zip code.
Best Airline – There are no “gotchas” on Southwest. You can check two bags for free, and you’ll pay no extra fees for changing tickets or selecting seats. I was reminded of this several times this year when I had to fly on other airlines and had to pay several SURPRISE! fees at the ticket counter.
Best Hybrid Vehicle – Although it gets slightly lower mileage than the Toyota Prius, the Honda Civic Hybrid is a better overall value and just plain cooler.
Best Non-Hybrid Car for Fuel Economy – Though it is new on the scene, the new 2009 Honda Fit has the best combination of fuel economy (28 mpg city/35 mpg highway with manual transmission), utility and overall quality.
Best Place to Fill Your Prescriptions – Unfortunately, Wal-Mart comes out ahead as far as price is concerned; $4 for 95% of the prescriptions written in most drug categories if you can stand being there long enough to get it filled.