Companies continue to improve on their mobile engagement. Here are some recent impressive numbers.
- It took the iPhone application Instagram only three months to hit one million users. It took Foursquare a full year and Twitter two years. (source)
- Six weeks later Instagram hit two million users. They remain an iOS-only application. They don’t even have a web presence where you can sign up. (source)
- 3.2 million unique visitors used a Yelp mobile app in December 2010. 35% of all searches on Yelp.com came from a Yelp mobile app. Every other second a consumer generated directions to a local business and a photo was uploaded every 30 seconds from a Yelp mobile app. (source)
- eBay’s global mobile sales generated nearly $2 billion in 2010, up from $600 million in 2009. (source)
- 94 bids are made every minute via eBay’s mobile apps worldwide. (source)
- 50% of Pandora’s total user base subscribes to the service on mobile. (source)
Here are some additional statistics that were recently put together in an article on UX Magazine.
- 90% of the world now lives in a place with access to a mobile network.[*]
- Amazon.com sold more than $1 billion in products via mobile devices in 2010.[*] EBay generated $2 billion in mobile sales, including the sale of a $75,000 Corvette.
- 37% of U.S. smartphone users have made a product purchase on their handsets in the last six months.[*]
- 13% of all U.S. consumers and 23% of the 18-34 age group make purchases via mobile four times a year.[*]
As another installment in my ongoing mobile design and testing resource, here is an article from UX Matters by Greg Nudelman.
On the desktop Web, ecommerce landing pages get a bum rap—sometimes well deserved. Laden with ads and gimmicks, pushing items with higher markups, and confusing customers with complicated information architectures, these marketing monstrosities typically strongly underperform the search results pages from a simple keyword search. However, passing a death sentence on all landing pages may be premature. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. Currently, few mobile sites use landing pages, which makes them the next big mobile ecommerce opportunity.
Introducing Landing Pages
Landing pages are simply pages a system serves up in place of search results pages—typically as a result of a keyword search query. Landing pages were originally Web developers’ response to the deep links search engines started delivering, causing customers to land deep within their sites when they clicked an ad or link in an external search engine’s results. Although many different types of landing pages exist, I find it useful to differentiate between the following six types—from the standpoints of both design and information architecture:
- brand—brand name keywords, like Apple
- product—specific product names, like iPhone
- product family—broader keyword queries that cover more than one product, such as Mac
- category—keywords that signify broad category navigation, like laptop
- event—keywords that point to a specific event, such as Super Bowl
- item—keywords that are specific enough to narrow search results down to a single product, like iPhone 4G 32GB
Check the common mistakes which you should avoid doing on your Facebook Page
These are great recommendations for companies that have a Facebook page. I would say there are suggestions that everyone should follow for their social networks. It was originally posted on SocialBakers.com
Today, we are going to analyze a touchy topic – mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance.
1. Post too many times a day on Facebook
This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.
Posting too many times a day should be different for brands and media companies.
The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement).
For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day. Continue reading
Google’s service will allow publishers to sell newspaper or magazine subscriptions through the Web or mobile devices, taking 10 percent of the revenue through its Google Checkout payment service. Apple said Tuesday that it would take 30 percent of subscription revenue from purchases made inside apps, although publishers can continue to sell subscriptions through other means and keep all the revenue.
Which Market would you rather be a part of if you are trying to sell subscriptions? Especially if your initial app is freeware!