Techsmith Eye Tracking Survey

I received an email from Techsmith regarding a plug-in for Morae that would integrate eye tracking hardware.

There has been quite a bit of buzz lately about the resurgence in eye tracking and its applications in usability and marketing research.

Thread Eye Gazing Report

Eye Tracking Studies

The email stated:

TechSmith is conducting a customer survey with the goal of better understanding your experience with Morae.

As part of this process, we need your help! We want to understand what customers like yourself think about Morae, eye tracking, and integration requirements so we can ensure that our current and future products best meet your needs. This 10 minute survey asks you about your experience with Morae and eye tracking. We are interested in people who have done and who have not done eye tracking in the past.

In exchange for your time, if you complete the survey you will be entered into a drawing to receive a $100 Amazon gift card.

To participate in this study, please verify that you meet the following requirements:
You currently use or have used Morae in the past
You have 10 minutes of free time to complete the survey
If you meet these requirements and are willing to help us better meet your needs, please click this link to access the survey:

The link for the 10 minute survey may not work since I have taken it and it tracks IP addressed.

Please access it through the TechSmith site directly if you have trouble and want to answer the questions.

UseIt provides a free PDF on Eye Tracking Methodology if you are planning on running your own eye tracking studies.

International UPA 2010 Conference: Research Themes and Trends

UPA International Conference 2010

I was not able to attend this year’s conference, but was involved in its planning and was excited to see the presentations that occurred.

I just read a review of Research Themes and Trends by Michael Hawley posted on UX Magazine.

He split the sessions he was able to attend into categories:

Optimizing and Extending Existing Research Methods presentations included optimizing testing to occur in a week or less, which I find reminiscent of Steve Krug’s recent book, Rocket Surgery Made Easy. Another described methods to combine web analytics with usability testing to create richer data sets through quantitative and qualitative data.

The Importance of Storytelling There was a presentation on InfoPal, a way for subjects to share their thoughts ‘diaries’ through multimodal processes using not only a written diary, but also recordings, pictures, drawings, voice memos etc to provide more information to researchers as well as improve the participants’ ability to share their thoughts in more places and in more ways. A discussion around how to use stories from users to help stakeholders understand more clearly what their product needs to provide.

Eyetracking Continues to Evolve and discussion has moved beyond whether or not it is a useful tool and now focuses on what results are most useful to usability professionals and how best to analyze those results.

Research Beyond Usability There were several meetings that discussed the continuing desire by designers and researchers to provide delightful, easy interfaces and create products that take the psychology of happiness into account.

Maturing the Profession Possibly the most important aspect of what we do at the UPA conferences is work towards helping to promote our goals and profession. We are striving to make our research more scientific while not losing the ‘art’ of usability research and the study presented (where different teams found very different results) brought the results of opinions in usability research into stark focus. Mentoring of not only junior associates but colleagues in our workplaces was also presented.

The next UPA conference:

UPA 2011 International ConferenceAtlanta, Georgia

The 2011 conference will be held at the Hyatt Regency in Atlanta, Georgia from June 20-24th.