Beer & Wine Application UX Project

World Usability Day 2015 has come and gone. I really enjoyed introducing craft beer and wine to my colleagues.

The world of craft beer and wine has just gotten more mainstream. That means there are lots of people who are trying to learn about and try these wonderful concoctions.

I just wonder how good the apps are at helping people find and track their imbibing. There are quite a few options and considering my inquisitive nature, I thought I would put together a basic competitive analysis of some beer and wine applications.

It isn’t exactly comparing apples to apples since some of these apps serve different purposes but I still hope to see some kind of differentiation and information for each.

I will be updating here as the survey continues and I invite people to let me know if you have additional applications that should be added or other feedback.

June 29 Update:

After several months of feedback on these applications, we are now going to be changing the study to reflect what people have been saying as well as include new applications on the market.

This article references a study done by Xenopsi about Craft Beer purchases and mobile usage that is related to this work.

Try one

Try one of the applications

Wallpaper Beer UX slides.002

Now rate the app

Here are the Individual QR codes and links in case its easier:

Brewery Passport

http://intel.ly/brew

qrcode (Brewery Passport)

Brewery Passport

Next Glass

http://intel.ly/next

qrcode (Next Glass)

Next Glass

Picky Pint

http://intel.ly/picky

qrcode (Picky Pint)

Picky Pint

Untappd

http://intel.ly/tap

qrcode (Untappd)

Untappd

Vivino

http://intel.ly/vino

qrcode (Vivino)

Vivino

Winery Passport

http://intel.ly/wine

qrcode (Winery Passport)

Winery Passport

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